Ambrosia

Deluxe custard

Barcode 5000354922145

Scanned 14 times by Nomi users

Yes — Deluxe custard is ultra-processed.

The product is classified as ultra-processed because it contains several NOVA UPF indicators, including: modified starches (industrial thickeners), sustainable palm oil (a highly refined oil), natural flavourings (industrial flavouring agents), colours (plain caramel, carotenes – added colouring agents), and skimmed milk powder (pre-identified as a UPF ingredient). Any one of these would be sufficient to classify it as UPF; together they clearly place the product in the ultra-processed category.

Ingredients

No ultra-processed markers

OK

skim milk

Low-fat milk from which the fat portion has been removed; a basic dairy ingredient used as a beverage or in cooking.
OK

buttermilk sugar
OK

modified starches
OK

cream (5%) (milk)
OK

palm oil

Palm oil derived from the fruit of oil palms, a common edible oil used in cooking and processed foods.
OK

inulin

A type of soluble fiber extracted from plants (often chicory). Used as a prebiotic and dietary fiber in foods.
OK

whey (milk)

Liquid byproduct of cheese production containing soluble proteins and lactose; used as a dairy ingredient or in protein formulations.
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
OK

colours (plain caramel, carotenes)
OK

vanilla extract

A traditional culinary extract derived from vanilla beans, used to impart vanilla flavor in foods and beverages.
OK

natural flavourings. total milk content 67%. allergy advice: for allergens
OK

see ingredients in bold

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Common questions about Deluxe custard

Is Deluxe custard ultra-processed?

Yes — Deluxe custard by Ambrosia is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several NOVA UPF indicators, including: modified starches (industrial thickeners), sustainable palm oil (a highly refined oil), natural flavourings (industrial flavouring agents), colours (plain caramel, carotenes – added colouring agents), and skimmed milk powder (pre-identified as a UPF ingredient). Any one of these would be sufficient to classify it as UPF; together they clearly place the product in the ultra-processed category.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.