Yes — Choco Crunch Cereal is ultra-processed.
Classified as ultra-processed because it contains industrially processed additives/ingredients, specifically natural flavourings and caramelised sugar syrup powder, which are extracted/processed ingredients used for flavour and sweetness beyond basic culinary processing.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Swiss style muesli
Alpen
Not UPF
Apple & Cinnamon Gut-Loving Porridge
Bio & Me
Not UPF
Nutty Muesli
By Sainsbury's
Not UPF
Lizis original granola nuts and seeds
Not UPF
Bitesize shredded wheat
Nestlé
Not UPF
Muesli
Alpen
Not UPF
original shredded wheat
Nestlé, Nestlé UK Ltd
Not UPF
Oat so Simple Original
Quaker, Quaker Oats
Not UPF
Simply Delicious Muesli
Dorset Cereals
Not UPF
Nutty Granola
Deliciously Ella
Not UPF
Yes — Choco Crunch Cereal by Best Cereal is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains industrially processed additives/ingredients, specifically natural flavourings and caramelised sugar syrup powder, which are extracted/processed ingredients used for flavour and sweetness beyond basic culinary processing.
Nomi flags one ingredient in Choco Crunch Cereal as an ultra-processed marker: natural flavourings. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Choco hoops by Marks & Spencer, M&S, Organic Chocolate Stars by Freee. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.