Weetabix

PROTEIN

Barcode 5010029221701

Scanned 101 times by Nomi users

Yes — PROTEIN is ultra-processed.

The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains malted barley extract, which is an industrially processed extract used as a flavor enhancer and is explicitly considered a UPF ingredient in the NOVA-based rules. Other ingredients like sugar, rice flour, wheat starch, added vitamins, and minerals do not by themselves make the product UPF under the given guidance, but the presence of malted barley extract is sufficient to classify the overall product as UPF.

Ingredients

1 ultra-processed marker

OK

wholegrain wheat (92%)
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
UPF

malted barley extract

A concentrated extract from malted barley, used as a brewing adjunct or flavoring. It may be used in foods and drinks for sweetness or malt flavor.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
OK

wheat starch

Starch extracted from wheat grain, used as a thickener, filler, or texture modifier in foods.
OK

wheat germ
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

cocoa powder

Powdered product derived from roasted cocoa beans, typically unsweetened and used for flavoring and color in baking and desserts.
OK

niscin
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

riboflavin (b2)

Vitamin B2 used as a fortifying nutrient in foods; a natural component of some ingredients and commonly added in fortification.
OK

thiamin (vitamin b1)

A water-soluble B vitamin essential for carbohydrate metabolism, energy production and nervous system function; commonly used as a dietary supplement or nutrient in foods.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Nestle Shredded wheat 24pk

Nestlé

View product →

Swap it for something less processed

See all Drinks →

Other drinks Nomi has checked — these ones aren't ultra-processed.

Common questions about PROTEIN

Is PROTEIN ultra-processed?

Yes — PROTEIN by Weetabix is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains malted barley extract, which is an industrially processed extract used as a flavor enhancer and is explicitly considered a UPF ingredient in the NOVA-based rules. Other ingredients like sugar, rice flour, wheat starch, added vitamins, and minerals do not by themselves make the product UPF under the given guidance, but the presence of malted barley extract is sufficient to classify the overall product as UPF.

Which ingredients in PROTEIN are ultra-processed?

Nomi flags one ingredient in PROTEIN as an ultra-processed marker: malted barley extract. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to PROTEIN?

Nomi has reviewed similar products that are not ultra-processed, including Nestle Shredded wheat 24pk by Nestlé. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.