Weetabix

Crispy Minis imp

Barcode 5010029229158

Scanned 77 times by Nomi users

Yes — Crispy Minis imp is ultra-processed.

Classified as ultra-processed because the ingredient list includes "flavouring," which is an added industrial flavoring agent according to NOVA. All other ingredients (wholegrain wheat, sugar, currants, nuts, salt, vitamins/minerals) are not UPF on their own, but the presence of flavoring makes the overall product UPF.

Ingredients

1 ultra-processed marker

OK

wholegrain wheat

A basic cereal grain used as a primary ingredient in bread, cereals and baked goods.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

currants (11%). nibbed nuts (4.5%) (blanched peanuts, roasted almonds and hazelnuts)
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

thiamin (vitamin b1)

A water-soluble B vitamin essential for carbohydrate metabolism, energy production and nervous system function; commonly used as a dietary supplement or nutrient in foods.
OK

riboflavin (b2)

Vitamin B2 used as a fortifying nutrient in foods; a natural component of some ingredients and commonly added in fortification.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

vitamin d (nutritional supplement)

Vitamin D supplement; mention of allergy advice not a standalone ingredient. The phrase prefaces allergen information rather than a distinct ingredient.
OK

see ingredients in bold. also
OK

may contain other nuts & milk. for best before
OK

see top flap. this pack contains approximately

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Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Crispy Minis imp

Is Crispy Minis imp ultra-processed?

Yes — Crispy Minis imp by Weetabix is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes "flavouring," which is an added industrial flavoring agent according to NOVA. All other ingredients (wholegrain wheat, sugar, currants, nuts, salt, vitamins/minerals) are not UPF on their own, but the presence of flavoring makes the overall product UPF.

Which ingredients in Crispy Minis imp are ultra-processed?

Nomi flags one ingredient in Crispy Minis imp as an ultra-processed marker: flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.