Ben's Original

Wholegrain

Barcode 5010034015098

Scanned 34 times by Nomi users

No — Wholegrain is not ultra-processed.

The ingredients are steamed parboiled wholegrain rice (98%) and sunflower oil, which are basic, minimally processed foods without industrial additives, refined syrups, or flavorings. Therefore, this product is not ultra-processed according to NOVA.

Ingredients

No ultra-processed markers

OK

steamed parboiled wholegrain rice (98%)
OK

sunflower oil

A neutral-tasting culinary oil pressed from sunflower seeds, rich in unsaturated fats and commonly used for frying and dressings.

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Common questions about Wholegrain

Is Wholegrain ultra-processed?

No — Wholegrain by Ben's Original is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredients are steamed parboiled wholegrain rice (98%) and sunflower oil, which are basic, minimally processed foods without industrial additives, refined syrups, or flavorings. Therefore, this product is not ultra-processed according to NOVA.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.