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Soft White Bread by Kingsmill
Kingsmill

Soft White Bread

Barcode 5010092097944
Scanned  70  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Soft White Bread is ultra-processed.

Not a great choice for everyday.

This bread is classified as ultra-processed because it contains emulsifier (including E472e) and preservative (calcium propionate), which are industrial additives. It also contains sustainable palm oil, a highly refined oil that is considered UPF under this classification. The fortified wheat flour, rapeseed oil, vinegar, yeast, salt, ascorbic acid, and soya flour do not independently make it UPF.

Ingredients

2 ultra-processed markers
  • OK
    wheat flour (wheat flour, calcium, iron, niacin, thiamin)
    Finely ground flour made from wheat, often enriched with minerals and vitamins; a basic bakery ingredient.
  • OK
    wholemeal wheat flour
    A coarse, whole-grain flour ground from the entire wheat kernel, used as a basic baking ingredient.
  • OK
    water
    Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
  • OK
    yeast
    A living microorganism used as a leavening agent in baking.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    vegetable oils (rapeseed, sustainable palm oil)
    A blend of vegetable fats including rapeseed (canola) oil and palm oil; used as a basic culinary oil or ingredient in processed foods.
  • OK
    vinegar
    A sour-tasting liquid produced by fermentation, widely used as a condiment and preservative.
  • OK
    sustainable soy flour
    A finely ground flour made from soybeans, used as a protein-rich ingredient in baking.
  • UPF
    emulsifier e472e (sucrose esters of fatty acids)
    Food additive used as an emulsifier to improve texture, stability, and mouthfeel in processed foods.
  • UPF
    calcium propionate
    A food preservative added to baked goods to inhibit mold and bacterial growth.
  • OK
    ascorbic acid (flour treatment agent)
    Ascorbic acid (vitamin C) used as a dough conditioner to strengthen gluten structure in flour.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

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Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Soft White Bread

Is Soft White Bread ultra-processed?

Yes — Soft White Bread by Kingsmill is ultra-processed, so it counts as a UPF (ultra-processed food). This bread is classified as ultra-processed because it contains emulsifier (including E472e) and preservative (calcium propionate), which are industrial additives. It also contains sustainable palm oil, a highly refined oil that is considered UPF under this classification. The fortified wheat flour, rapeseed oil, vinegar, yeast, salt, ascorbic acid, and soya flour do not independently make it UPF.

Which ingredients in Soft White Bread are ultra-processed?

Nomi flags 2 ingredients in Soft White Bread as ultra-processed markers: emulsifier e472e (sucrose esters of fatty acids), calcium propionate. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Soft White Bread?

Nomi has reviewed similar products that are not ultra-processed, including Sourdough White Ciabattin by Jason's, Hand Finished White Sourdough by Coop, Sainsburys White Sourdough Bloomer by Sainsbury’s sourdough bloomer. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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