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Yes — Iced Madeira Cake is ultra-processed.
Not a great choice for everyday.
Iced Madeira is ultra-processed because it contains industrial additives and formulations, including flavouring, potassium sorbate, emulsifiers (mono- and diglycerides of fatty acids and sodium stearoyl-2-lactylate), and antioxidant E202 (potassium sorbate). The vegetable glycerin contains palm oil, which is treated as a highly processed refined oil under this classification. Sorbitol is also an industrial humectant. Sugar, fortified wheat flour, glycerin, citric acid, sodium bicarbonate, and salt do not independently make it ultra-processed, but the listed additives do.
Other puddings & desserts Nomi has checked — these ones aren't ultra-processed.
Orange lollies
Morrisons
Not UPF
-CLASSIC- LIGHT* RICE PUDDING Delicately sweet, si
Asda
Not UPF
Roomijs vanille
Albert Heijn
Not UPF
2 Crème Brûlée
Bonne Maman
Not UPF
Blueberry and Lemon Curd Ice Cream
Yeo Valley
Not UPF
Chia Pudding with Creamy Greek Style Yogurt and a Hint of Cinnamon
Marks & Spencer
Not UPF
NATURAL YOGURT
Milbona Lidl
Not UPF
Kefir Natural Fermented Yogurt
Yeo Valley Organic
Not UPF
5% Greek Yogurt
Fage
Not UPF
Organic Natural Yoghurt
Yeo Valley
Not UPF
Yes — Iced Madeira Cake by Morrisons is ultra-processed, so it counts as a UPF (ultra-processed food). Iced Madeira is ultra-processed because it contains industrial additives and formulations, including flavouring, potassium sorbate, emulsifiers (mono- and diglycerides of fatty acids and sodium stearoyl-2-lactylate), and antioxidant E202 (potassium sorbate). The vegetable glycerin contains palm oil, which is treated as a highly processed refined oil under this classification. Sorbitol is also an industrial humectant. Sugar, fortified wheat flour, glycerin, citric acid, sodium bicarbonate, and salt do not independently make it ultra-processed, but the listed additives do.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.