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Yes — Indian Style Pilau Rice is ultra-processed.
Contains natural flavourings, which are industrially produced flavouring additives, so the product is classified as ultra-processed (UPF) under NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other ready meals Nomi has checked — these ones aren't ultra-processed.
Basil and Pine Nut Ravioli
Sainsbury's Taste the Difference
Not UPF
Pumpkin & Pine Nuts Girasoli
Aldi Specially Selected
Not UPF
Dell' Ugo
Dell Ugh
Not UPF
Creamy Butternut Squash and Sage Tortellini
Plants
Not UPF
Beef Lasagne
Marks & Spencer
Not UPF
Pan-Fry Gnocchi
Rana
Not UPF
Pumpkin and Pine Nut Fiorelli
Waitrose & Partners
Not UPF
Macaroni Cheese
Marks & Spencer
Not UPF
Feta & Semi-Dried Tomato Pasta - No Mayo
Tesco
Not UPF
Macaroni cheese
Tesco
Not UPF
Yes — Indian Style Pilau Rice by Tilda is ultra-processed, so it counts as a UPF (ultra-processed food). Contains natural flavourings, which are industrially produced flavouring additives, so the product is classified as ultra-processed (UPF) under NOVA.
Nomi has reviewed similar products that are not ultra-processed, including Pure Basmati Rice by Tilda, Basmati rice by Aldi, Tast of - Basmati Microwave Rice by Golden sun,Taste of. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
