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Yes — Golden Vegetable Rice is ultra-processed.
The ingredient list is valid. The product contains natural flavourings, which are industrially produced additives used to modify taste. According to the given rules, natural flavourings are pre-identified as UPF ingredients, so their presence makes the overall product ultra-processed (UPF) under the NOVA classification.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Red and white quinoa
Aldi
Not UPF
Cold Milled Flaxseed, Almonds, Brazil Nuts, Walnuts & CoQ10
Linwoods
Not UPF
Cacao & Almond Oat Bar
Deliciously Ella
Not UPF
Brown, Red & Wild Wholegrain Rice
Merchant Gourmet
Not UPF
Special coconut rice
Worldwide foods
Not UPF
Cashew Crush Raw Fruit & Nut Bar
Alesto
Not UPF
Linwoods cold milled Flaxseed, Bio Cultures & Vitamin D
Linwoods
Not UPF
White and Red Quinoa
Taste of
Not UPF
Banana oaty bars
Aldi Mamia
Not UPF
Hazelnut, Pecan & Maple Oat Bar
deliciously ella
Not UPF
Yes — Golden Vegetable Rice by Tilda is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product contains natural flavourings, which are industrially produced additives used to modify taste. According to the given rules, natural flavourings are pre-identified as UPF ingredients, so their presence makes the overall product ultra-processed (UPF) under the NOVA classification.
Nomi flags one ingredient in Golden Vegetable Rice as an ultra-processed marker: natural flavourings. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Good Grains Spanish Style Grains by Worldwide Foods, Aldi, Aldi Worldwide Foods, Brown, Red & Wild Wholegrain Rice by Merchant Gourmet, Caribbean Rice & Peas Basmati Rice by Tilda. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.