No — Brown, Red & Wild Wholegrain Rice is not ultra-processed.
This product is made from whole grains (brown, red, and wild rice), water, and basic culinary vegetable oils (sunflower and/or rapeseed oil). These are minimally processed ingredients without industrial additives like emulsifiers, flavor enhancers, artificial sweeteners, or industrial sugar syrups, so it is not classified as ultra-processed under NOVA.
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UPF
Sweet & Salty Nut
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UPF
Red and white quinoa
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Lime & Coriander Basmati Rice
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UPF
Protein Bar
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UPF
Raspberry & Apple Soft Oaty Bars
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UPF
Cocoa Orange Oat Boosts
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UPF
Cold Milled Flaxseed, Almonds, Brazil Nuts, Walnuts & CoQ10
Linwoods
Not UPF
NATURE VALLEY CRUNCHY OATS & HONEY
NATURE VALLEY
UPF
No — Brown, Red & Wild Wholegrain Rice by Merchant Gourmet is not ultra-processed, so it is not a UPF (ultra-processed food). This product is made from whole grains (brown, red, and wild rice), water, and basic culinary vegetable oils (sunflower and/or rapeseed oil). These are minimally processed ingredients without industrial additives like emulsifiers, flavor enhancers, artificial sweeteners, or industrial sugar syrups, so it is not classified as ultra-processed under NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.