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Yes — Freee White bread flour imp is ultra-processed.
The product contains xanthan gum, which is an industrial thickener/stabilizer additive, so according to NOVA this makes the flour blend ultra-processed, even though the base flours themselves are not UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other cooking & baking Nomi has checked — these ones aren't ultra-processed.
Borderfields English Pressed Rapeseed Oil
Borderfields
Not UPF
Mellow Yellow Rapeseed oil
Farrington Oil
Not UPF
Organic extra virgin coconut oil
The groovyfood company, Ecover
Not UPF
Plain White Flour Free From Gluten
Doves Farm
Not UPF
Japanese Breadcrumbs Panko Semmelbrösel imp
Yutaka
Not UPF
Rapeseed Oil
Mazola
Not UPF
chilli packet
schwartz
Not UPF
Organic Extra Virgin Olive Oil
Tesco
Not UPF
Sunflower Oil
Sainsbury's
Not UPF
Bicarbonate of soda
Dr. Oetker
Not UPF
Yes — Freee White bread flour imp by Doves farm is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains xanthan gum, which is an industrial thickener/stabilizer additive, so according to NOVA this makes the flour blend ultra-processed, even though the base flours themselves are not UPF.
Nomi flags one ingredient in Freee White bread flour imp as an ultra-processed marker: xanthan gum. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Plain White Flour Free From Gluten by Doves Farm, Free from Plain Flour Gluten Free by Asda, Gluten Free Flour by Cook with M&S,Marks & Spencer. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
