No — Doves Farm | Fibre Flakes is not ultra-processed.
The product contains organic brown rice, maize flour, maize bran, rice bran extract, cane sugar, and salt. These are all basic or minimally processed ingredients, with no industrial additives, refined syrups, flavourings, emulsifiers, or other markers of ultra-processing under NOVA.
Other breakfast cereals & bars products Nomi has analysed ingredient by ingredient.
Special K
Kellogg's
UPF
No Added Sugar Muesli imp
Alpen, Weetabix
UPF
Low Sugar Granola Original
Crownfield
Not UPF
Sonnenmais natursüß
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Not UPF
Wheat Biscuits malty & crispy
Tesco
UPF
shredded wheat
Nestlé
Not UPF
Weetabix
Weetabix
UPF
cruesly mélange de noix
Quaker
UPF
Family Pack
Weetabix
UPF
Nature Valley Crunchy Variety Pack
Nature Valley
UPF
No — Doves Farm | Fibre Flakes by Doves Farm is not ultra-processed, so it is not a UPF (ultra-processed food). The product contains organic brown rice, maize flour, maize bran, rice bran extract, cane sugar, and salt. These are all basic or minimally processed ingredients, with no industrial additives, refined syrups, flavourings, emulsifiers, or other markers of ultra-processing under NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.