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No — supergrain hoops is not ultra-processed.
The cereal is made from a blend of grain and legume flours (brown rice, buckwheat, chickpea, gluten-free oats, teff, quinoa), date syrup, dried rice syrup, and salt, with no industrial additives, refined syrups like glucose-fructose syrup, emulsifiers, artificial sweeteners, or flavourings. Rice syrup is considered a traditional sweetener rather than an ultra-processed additive, so the product does not meet NOVA criteria for ultra-processed foods.
Other breakfast cereals & bars products Nomi has analysed ingredient by ingredient.
All-Bran Original
Kellogg,Kellogg's
UPF
Corn Flakes
Crownfield, Lidl
UPF
Simply Fruity muesli
Dorset cereals
UPF
Bran Flakes
Kellogg's
UPF
Simply Delicious Muesli
Dorset Cereals
Not UPF
Blueberry Muffin raw fruit & nut bar
nākd
UPF
Granola
Jordan’s
UPF
Malted Wheaties
Harvest Morn
UPF
Low Sugar, Naturally Gut-Loving Granola
Bio & Me
UPF
Rice Krispies
Kellogg’s
UPF
No — supergrain hoops by Doves Farm Foods is not ultra-processed, so it is not a UPF (ultra-processed food). The cereal is made from a blend of grain and legume flours (brown rice, buckwheat, chickpea, gluten-free oats, teff, quinoa), date syrup, dried rice syrup, and salt, with no industrial additives, refined syrups like glucose-fructose syrup, emulsifiers, artificial sweeteners, or flavourings. Rice syrup is considered a traditional sweetener rather than an ultra-processed additive, so the product does not meet NOVA criteria for ultra-processed foods.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.