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Straight up - unsweetened yoghurt by The Collective
The Collective

Straight up - unsweetened yoghurt

Barcode 5014067345337
Scanned  36  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Straight up - unsweetened yoghurt is ultra-processed.

The product contains the gelling agent pectin, which is an extracted, industrial additive. Under NOVA, the presence of such additives (even in otherwise simple foods like yoghurt) classifies the product as ultra-processed.

Ingredients

1 ultra-processed marker
  • OK
    live yoghurt** (milk)
  • UPF
    pectin
    Natural polysaccharide extracted from plant cell walls used as a gelling agent in jams, jellies, and confectionery.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

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Other dairy, eggs & yoghurt Nomi has checked — these ones aren't ultra-processed.

Common questions about Straight up - unsweetened yoghurt

Is Straight up - unsweetened yoghurt ultra-processed?

Yes — Straight up - unsweetened yoghurt by The Collective is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains the gelling agent pectin, which is an extracted, industrial additive. Under NOVA, the presence of such additives (even in otherwise simple foods like yoghurt) classifies the product as ultra-processed.

Which ingredients in Straight up - unsweetened yoghurt are ultra-processed?

Nomi flags one ingredient in Straight up - unsweetened yoghurt as an ultra-processed marker: pectin. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Straight up - unsweetened yoghurt?

Nomi has reviewed similar products that are not ultra-processed, including Vanilla by Yeo Valley, West country Luxury yogurt by Marks & Spencer. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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