Bluey

Bluey Fromage Frais strawberry

Barcode 5014067446607

Yes — Bluey Fromage Frais strawberry is ultra-processed.

Contains flavourings, which are industrial additives. Under the given rules, any product with flavourings must be classified as UPF. Other ingredients like sugar and basic colour from anthocyanins are not UPF by themselves, but the presence of flavourings makes the overall product ultra-processed.

Ingredients

2 ultra-processed markers

OK

fromage frais (milk)
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

strawberry purée (4.5%)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

cornflour

Ground corn starch used as a thickening agent in cooking and baking.
OK

milk mineral concentrate

Concentrated minerals derived from milk; used as a fortifying ingredient in beverages or foods.
UPF

flavourings

Flavourings are additives that are used to enhance or impart flavor to food products. They are considered ultra-processed as they are synthetic or natural substances that are typically extracted, isolated, or synthesized for their flavor properties.
UPF

color (anthocyanins)

Plant-derived natural pigment used as a food colourant; anthocyanins are extracted pigments giving red to blue hues.
OK

lemon juice concentrate

Lemon juice that has been concentrated by removing water; used as a souring agent or flavoring in foods.
OK

lactase enzyme

An enzyme that breaks down lactose into glucose and galactose, commonly added to dairy products to improve digestibility for lactose-intolerant individuals.
OK

vitamin d (nutritional supplement)

Vitamin D supplement; mention of allergy advice not a standalone ingredient. The phrase prefaces allergen information rather than a distinct ingredient.
OK

see ingredients in bold. suitable for vegetarians

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Common questions about Bluey Fromage Frais strawberry

Is Bluey Fromage Frais strawberry ultra-processed?

Yes — Bluey Fromage Frais strawberry by Bluey is ultra-processed, so it counts as a UPF (ultra-processed food). Contains flavourings, which are industrial additives. Under the given rules, any product with flavourings must be classified as UPF. Other ingredients like sugar and basic colour from anthocyanins are not UPF by themselves, but the presence of flavourings makes the overall product ultra-processed.

Which ingredients in Bluey Fromage Frais strawberry are ultra-processed?

Nomi flags 2 ingredients in Bluey Fromage Frais strawberry as ultra-processed markers: flavourings, color (anthocyanins). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.