Veetee

Pilau Rice

Barcode 5016805010231

Scanned 14 times by Nomi users

Yes — Pilau Rice is ultra-processed.

Classified as ultra-processed because the ingredient list includes industrial additives and processed flavoring components: natural flavourings, acidity regulator (glucono delta lactone), colour (curcumin), and spice extracts (cumin extract, cardamom extract). These extracted and formulated additives go beyond basic culinary ingredients under NOVA.

Ingredients

3 ultra-processed markers

OK

steamed basmati rice (93%)
OK

sunflower oil

A neutral-tasting culinary oil pressed from sunflower seeds, rich in unsaturated fats and commonly used for frying and dressings.
UPF

natural flavourings

Flavorings derived from natural sources used to impart taste or aroma; typically a mix of essential oils, compounds, or extracts.
UPF

glucono delta lactone

A food additive used as an acidity regulator; glucono delta lactone is produced industrially as an acidulant.
OK

onion

A common bulb vegetable used as a base flavor in many cuisines. Crisp, pungent, sweet when cooked.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

cumin powder

Ground seeds of Cuminum cyminum, a warm, earthy spice used in various cuisines.
OK

cumin seeds

Flat, boat-shaped seeds from the cumin plant, offering a warm, earthy, citrusy aroma used in spice blends and cooking.
UPF

curcumin

Natural yellow-orange pigment derived from turmeric used as a food colorant.
OK

cardamom powder

Powder made from dried cardamom seeds, prized for its strong, sweet-lemongrass aroma and used in spice blends, desserts, and beverages.
OK

cumin extract
OK

cardamom extract

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Common questions about Pilau Rice

Is Pilau Rice ultra-processed?

Yes — Pilau Rice by Veetee is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes industrial additives and processed flavoring components: natural flavourings, acidity regulator (glucono delta lactone), colour (curcumin), and spice extracts (cumin extract, cardamom extract). These extracted and formulated additives go beyond basic culinary ingredients under NOVA.

Which ingredients in Pilau Rice are ultra-processed?

Nomi flags 3 ingredients in Pilau Rice as ultra-processed markers: natural flavourings, glucono delta lactone, curcumin. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.