No — Fantastically fruity muesli is not ultra-processed.
Ingredients are whole grains, dried fruits (with sulphur dioxide as a preservative), nuts, seeds, and coconut chips. The only additive is sulphur dioxide, a simple preservative, and there are no industrial formulations such as refined syrups, emulsifiers, artificial sweeteners, flavorings, or modified starches. Therefore this is not classified as an ultra-processed food under the specified NOVA-based rules.
Other breakfast cereals & bars products Nomi has analysed ingredient by ingredient.
Super Seedy & Nutty Granola
Bio & Me
UPF
Malt Wheats
Tesco
UPF
Muesli
Alpen
Not UPF
Crispy minis imp
Weetabix
UPF
Low Sugar Nuts & Seeds Granola imp
Lizi’s
UPF
original shredded wheat
Nestlé, Nestlé UK Ltd
Not UPF
Oat so Simple Original
Quaker, Quaker Oats
Not UPF
Bran Flakes Malty Crunch
Tesco
UPF
All-Bran Original
Kellogg,Kellogg's
UPF
Corn Flakes
Crownfield, Lidl
UPF
No — Fantastically fruity muesli by Dorset cereals is not ultra-processed, so it is not a UPF (ultra-processed food). Ingredients are whole grains, dried fruits (with sulphur dioxide as a preservative), nuts, seeds, and coconut chips. The only additive is sulphur dioxide, a simple preservative, and there are no industrial formulations such as refined syrups, emulsifiers, artificial sweeteners, flavorings, or modified starches. Therefore this is not classified as an ultra-processed food under the specified NOVA-based rules.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.