Yes — Bueno is ultra-processed.
The product contains several ultra-processed ingredients/additives according to NOVA, including palm oil (a highly processed refined oil), emulsifier lecithins, and the flavoring agent vanillin. Therefore it is classified as an ultra-processed food (UPF).
Other chocolate & sweets Nomi has checked — these ones aren't ultra-processed.
Cioccolato fondente 86%
ICAM, Vanini
Not UPF
Eight chocalte salted caramel Truffles
Booja Booja
Not UPF
Giant YoYo
BEAR
Not UPF
85% Cocoa robust dark chocolate
Lindt Excellence
Not UPF
Darkside Milk Chocolate 51% Cocoa
montezuma’s
Not UPF
Twix 10er-Pack
Mars, Twix
Not UPF
Duchy Organic Stem Ginger Biscuits Coated in Dark Chocolate
Duchy Organic,Waitrose,Waitrose & Partners
Not UPF
Marks & Spencer Frozen Croissanrs
Marks And Spencer
Not UPF
All butter puff pastry
Marks and Spencer
Not UPF
Choc Brownie Natural Protein Bar
TRIBE
Not UPF
Yes — Bueno by Kinder is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains several ultra-processed ingredients/additives according to NOVA, including palm oil (a highly processed refined oil), emulsifier lecithins, and the flavoring agent vanillin. Therefore it is classified as an ultra-processed food (UPF).
Nomi flags 5 ingredients in Bueno as ultra-processed markers: milk chocolate 31.5% (sugar, cocoa butter, cocoa mass, skimmed milk powder, concentrated butter, emulsifier: lecithins (soy), vanillin), palm oil, chocolate (sugar, cocoa mass, cocoa butter, emulsifier: lecithins (soy), vanillin), lecithin (soy), vanillin. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.