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Yes — Wholemeal wraps is ultra-processed.
The product is classified as ultra-processed because it contains several industrial additives and highly processed ingredients. In particular, palm oil (a highly refined oil), emulsifier (mono- and diglycerides of fatty acids), preservatives (potassium sorbate, calcium propionate), and flour treatment agent (l-cysteine) are hallmark ultra-processed ingredients under the NOVA classification. Additional additives such as humectant (glycerol) and acidity regulator (citric acid) also indicate industrial formulation beyond basic culinary processing.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Hand finished white cob
Marks & Spencer
Not UPF
4 Bake at Home White Rolls
Village Bakery
Not UPF
Baguettes
Bake at home
Not UPF
Ciabatta roll
Tesco
Not UPF
sourdough bloomer
Tesco
Not UPF
Handcrafted Coburg
Sainsbury’s
Not UPF
Baguette
Menissez
Not UPF
Stone Baked Ciabatta Rolls
Morrisons The Best
Not UPF
2 large garlic and coriander naans
Marks & Spencer
Not UPF
Crafted seeded sourdough baguette
Marks & Spencer, M&S food c
Not UPF
Yes — Wholemeal wraps by The Bakery at Asda is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial additives and highly processed ingredients. In particular, palm oil (a highly refined oil), emulsifier (mono- and diglycerides of fatty acids), preservatives (potassium sorbate, calcium propionate), and flour treatment agent (l-cysteine) are hallmark ultra-processed ingredients under the NOVA classification. Additional additives such as humectant (glycerol) and acidity regulator (citric acid) also indicate industrial formulation beyond basic culinary processing.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.