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Wholemeal wraps by The Bakery at Asda
The Bakery at Asda

Wholemeal wraps

Barcode 5051413481905
Scanned  48  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Wholemeal wraps is ultra-processed.

The product is classified as ultra-processed because it contains several industrial additives and highly processed ingredients. In particular, palm oil (a highly refined oil), emulsifier (mono- and diglycerides of fatty acids), preservatives (potassium sorbate, calcium propionate), and flour treatment agent (l-cysteine) are hallmark ultra-processed ingredients under the NOVA classification. Additional additives such as humectant (glycerol) and acidity regulator (citric acid) also indicate industrial formulation beyond basic culinary processing.

Ingredients

4 ultra-processed markers
  • OK
    wholemeal wheat flour
    A coarse, whole-grain flour ground from the entire wheat kernel, used as a basic baking ingredient.
  • OK
    water
    Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
  • UPF
    palm oil
    A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
  • OK
    glycerol (humectant)
    Glycerol (glycerine) used as a humectant to retain moisture in foods; a simple, mono- and polyalcohol.
  • OK
    sugar
    Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
  • OK
    raising agents (diphosphates, sodium carbonates)
    Common baking raising agents using phosphate salts and carbonates to release carbon dioxide in doughs and batters.
  • OK
    fortified wheat flour (wheat flour)
    Wheat flour that has been enriched with vitamins and minerals (e.g., iron, B vitamins).
  • OK
    calcium carbonate
    A basic inorganic calcium salt used as a nutrition supplement and anticaking agent in foods.
  • OK
    iron
    Essential mineral used as a nutrient or fortifying ingredient in foods.
  • OK
    niacin (vitamin b3)
    An essential water-soluble B vitamin involved in energy metabolism; often used as a nutrient supplement or fortificant in foods.
  • OK
    thiamin (b1)
    A water-soluble B vitamin (vitamin B1) essential for carbohydrate metabolism and nervous system function.
  • OK
    citric acid
    A natural organic acid used to balance acidity and preserve foods; a common food additive.
  • UPF
    mono- and diglycerides of fatty acids
    Emulsifier derived from fatty acids used to improve texture, stability, and mouthfeel in foods; commonly added to baked goods, margarine, and processed foods.
  • UPF
    preservatives (potassium sorbate, calcium propionate)
    Food additives that prevent spoilage by inhibiting mold and bacteria.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    wheat starch
    Starch extracted from wheat grain, used as a thickener, filler, or texture modifier in foods.
  • UPF
    l-cysteine
    A flour improver/dough conditioner (amino acid) used to strengthen gluten and improve dough machinability; typically produced industrially as a refined additive.

Healthier alternatives

Reviewed by Nomi

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Common questions about Wholemeal wraps

Is Wholemeal wraps ultra-processed?

Yes — Wholemeal wraps by The Bakery at Asda is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial additives and highly processed ingredients. In particular, palm oil (a highly refined oil), emulsifier (mono- and diglycerides of fatty acids), preservatives (potassium sorbate, calcium propionate), and flour treatment agent (l-cysteine) are hallmark ultra-processed ingredients under the NOVA classification. Additional additives such as humectant (glycerol) and acidity regulator (citric acid) also indicate industrial formulation beyond basic culinary processing.

Which ingredients in Wholemeal wraps are ultra-processed?

Nomi flags 4 ingredients in Wholemeal wraps as ultra-processed markers: palm oil, mono- and diglycerides of fatty acids, preservatives (potassium sorbate, calcium propionate), l-cysteine. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Wholemeal wraps?

Nomi has reviewed similar products that are not ultra-processed, including Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil by Crosta & Mollica, Durum wheat flatbreads by crosta & mollica, Piadina by Crosta & Mollica. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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