Yes — Wholemeal wraps is ultra-processed.
The product is classified as ultra-processed because it contains several industrial additives and highly processed ingredients. In particular, palm oil (a highly refined oil), emulsifier (mono- and diglycerides of fatty acids), preservatives (potassium sorbate, calcium propionate), and flour treatment agent (l-cysteine) are hallmark ultra-processed ingredients under the NOVA classification. Additional additives such as humectant (glycerol) and acidity regulator (citric acid) also indicate industrial formulation beyond basic culinary processing.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
5 Plain Bagels
eat well
Not UPF
Hand Finished Oat, Sunflower & Pumpkin Loaf
Coop Irresistible
Not UPF
Hand finished white cob
Marks & Spencer
Not UPF
4 Bake at Home White Rolls
Village Bakery
Not UPF
Piadina Wheat Flatbreads
Crosta & Mollica
Not UPF
Baguettes
Bake at home
Not UPF
Ciabatta roll
Tesco
Not UPF
sourdough bloomer
Tesco
Not UPF
Handcrafted Coburg
Sainsbury’s
Not UPF
Baguette
Menissez
Not UPF
Yes — Wholemeal wraps by The Bakery at Asda is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial additives and highly processed ingredients. In particular, palm oil (a highly refined oil), emulsifier (mono- and diglycerides of fatty acids), preservatives (potassium sorbate, calcium propionate), and flour treatment agent (l-cysteine) are hallmark ultra-processed ingredients under the NOVA classification. Additional additives such as humectant (glycerol) and acidity regulator (citric acid) also indicate industrial formulation beyond basic culinary processing.
Nomi flags 4 ingredients in Wholemeal wraps as ultra-processed markers: palm oil, mono- and diglycerides of fatty acids, preservatives (potassium sorbate, calcium propionate), l-cysteine. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Organic Piadina 4 Wholeblend Flatbreads with Extra Virgin Olive Oil by Crosta & Mollica, Durum wheat flatbreads by crosta & mollica, Piadina by Crosta & Mollica. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
Free download · No subscription needed to start scanning


Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.