Yes — Protein Crunchy Peanut Butter is ultra-processed.
Classified as ultra-processed because the ingredient list includes industrial additives and refined ingredients such as palm kernel oil, emulsifiers (sunflower lecithin, soya lecithin), glucose syrup, cocoa processed with alkali, and natural flavouring. These are markers of NOVA ultra-processed foods.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Healthfullicious'ly Wake Crunch
GOE Wellness
Not UPF
Basmati Rice
Tiori
Not UPF
Tesco Quinoa And Bulgar Wheat
Tesco
Not UPF
Glorious grains
merchant gourmet
Not UPF
CHIA SEEDS
THE FOODIE MARKET
Not UPF
Porridge Oat
Everyday essentials,Aldi
Not UPF
Apple & Raisin Oat Bar
Deliciously Ella
Not UPF
Cold Milled Flaxseed
Linwoods
Not UPF
Brown Rice
Tesco
Not UPF
Yes — Protein Crunchy Peanut Butter by Kind is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes industrial additives and refined ingredients such as palm kernel oil, emulsifiers (sunflower lecithin, soya lecithin), glucose syrup, cocoa processed with alkali, and natural flavouring. These are markers of NOVA ultra-processed foods.
Nomi flags 2 ingredients in Protein Crunchy Peanut Butter as ultra-processed markers: glucose syrup, Emulsifier (Soya Lecithin). See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Choc Brownie Natural Protein Bar by TRIBE. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.