No — No added sugar fruit and nut muesli is not ultra-processed.
The ingredients are mainly whole or minimally processed foods (oats, wheat flakes, barley flakes, dried fruits, nuts, seeds, coconut) plus rice flour and sulphur dioxide as a preservative. Rice flour is a basic ingredient, and sulphur dioxide—while an additive—is a simple preservative rather than an industrial formulation like emulsifiers, artificial sweeteners, or refined syrups. There are no industrially processed sugars, flavorings, emulsifiers, or other markers of ultra-processing in the list, so this product is not classified as UPF under the given rules.
Other breakfast cereals & bars products Nomi has analysed ingredient by ingredient.
Crispy minis imp
Weetabix
UPF
Low Sugar Nuts & Seeds Granola imp
Lizi’s
UPF
original shredded wheat
Nestlé, Nestlé UK Ltd
Not UPF
Oat so Simple Original
Quaker, Quaker Oats
Not UPF
Bran Flakes Malty Crunch
Tesco
UPF
All-Bran Original
Kellogg,Kellogg's
UPF
Corn Flakes
Crownfield, Lidl
UPF
Simply Fruity muesli
Dorset cereals
UPF
Bran Flakes
Kellogg's
UPF
Simply Delicious Muesli
Dorset Cereals
Not UPF
No — No added sugar fruit and nut muesli by Asda is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredients are mainly whole or minimally processed foods (oats, wheat flakes, barley flakes, dried fruits, nuts, seeds, coconut) plus rice flour and sulphur dioxide as a preservative. Rice flour is a basic ingredient, and sulphur dioxide—while an additive—is a simple preservative rather than an industrial formulation like emulsifiers, artificial sweeteners, or refined syrups. There are no industrially processed sugars, flavorings, emulsifiers, or other markers of ultra-processing in the list, so this product is not classified as UPF under the given rules.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.