Soreen

Lift Bar Blueberry

Barcode 5055959200068

Scanned 22 times by Nomi users

Yes — Lift Bar Blueberry is ultra-processed.

The product is classified as UPF because it contains several ultra-processed ingredients and additives. Specifically: natural flavouring (listed twice) and preservative: calcium propionate are pre-identified UPF ingredients. In addition, the blueberry nuggets include blueberry juice concentrate (an industrially processed ingredient) and a gelling agent (pectin), and the product contains palm oil, which is a highly processed refined oil. These industrial formulations and additives place the product in the ultra-processed (NOVA 4) category.

Ingredients

3 ultra-processed markers

OK

fortified wheat flour

A basic flour enriched with added vitamins and minerals (calcium carbonate, iron, niacin, thiamin). Used as a staple baking ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

blueberry nuggets (7%) (sugar, blueberry juice concentrate, lemon juice concentrate, gelling agent: pectin, oat fibres, natural flavouring, colour: anthocyanin, acidity regulator: potassium citrate)
OK

maize starch

Fine white powder obtained from corn; used as a thickener in sauces and soups.
OK

apple purée

Puree made from apples, a simple fruit product that may be used as a base or sweetener in foods.
OK

malted barley flour

Flour milled from malted barley, a basic cereal ingredient used in baking and brewing.
UPF

vegetable fats (rapeseed and palm)

A blend of vegetable fats derived from rapeseed (canola) and palm oil/fats, used for cooking or as shortening.
OK

. salt
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
UPF

calcium propionate

Calcium propionate is a synthetic calcium salt used as a preservative to prevent mold and extend shelf life in baked goods and some dairy products.
OK

yeast. allergy advice for allergens including cereals containing gluten
OK

see ingredients in bold. suitable for vegetarians and vegans

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Lift Bar Blueberry

Is Lift Bar Blueberry ultra-processed?

Yes — Lift Bar Blueberry by Soreen is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as UPF because it contains several ultra-processed ingredients and additives. Specifically: natural flavouring (listed twice) and preservative: calcium propionate are pre-identified UPF ingredients. In addition, the blueberry nuggets include blueberry juice concentrate (an industrially processed ingredient) and a gelling agent (pectin), and the product contains palm oil, which is a highly processed refined oil. These industrial formulations and additives place the product in the ultra-processed (NOVA 4) category.

Which ingredients in Lift Bar Blueberry are ultra-processed?

Nomi flags 3 ingredients in Lift Bar Blueberry as ultra-processed markers: vegetable fats (rapeseed and palm), natural flavouring, calcium propionate. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.