Asda

Strawberry jam

Barcode 5057172824533

Scanned 21 times by Nomi users

Yes — Strawberry jam is ultra-processed.

Classified as ultra-processed because it contains pectins (a gelling agent) as an added industrial additive. Under the given rules, gelling agents like pectins make a product UPF, even though the base ingredients (sugar, strawberries, lemon juice, citric acid) are not UPF themselves.

Ingredients

No ultra-processed markers

OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

strawberries

A red, juicy berry commonly eaten fresh or used in desserts; high in vitamin C and antioxidants.
OK

lemon juice from concentrate

Lemon juice that has been concentrated and often reconstituted for liquid use in cooking and beverages.
OK

pectin (gelling agent)

Pectin is a natural polysaccharide extracted from fruits, used as a gelling and thickening agent in jams, jellies, and desserts.
OK

citric acid

A natural organic acid used to balance acidity and preserve foods; a common food additive.
OK

prepared with 60g of fruit per 100g and total sugar content: 60g per 100g

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Common questions about Strawberry jam

Is Strawberry jam ultra-processed?

Yes — Strawberry jam by Asda is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains pectins (a gelling agent) as an added industrial additive. Under the given rules, gelling agents like pectins make a product UPF, even though the base ingredients (sugar, strawberries, lemon juice, citric acid) are not UPF themselves.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.