Yes — Finest Wholemeal Loaf is ultra-processed.
Not a great choice for everyday.
This bread is ultra-processed because it contains emulsifiers: mono- and diglycerides of fatty acids and mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids. These are industrially formulated additives used to improve texture, stability, and dough performance. The other listed ingredients, including wholemeal flour, rye flakes, oat bran, yeast, rapeseed oil, spirit vinegar, and ascorbic acid, do not independently make the product ultra-processed under the stated criteria.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
WHITE SOURDOUGH
CELTIC BAKERS
Not UPF
Roast Garlic And Mozzarella Garlic Bread
Crosta And Mollica
Not UPF
Sourdough Brioche Buns
Marks & Spencer
Not UPF
Protein Sourdough Toasting Loaf
Aldi - Specially Selected
Not UPF
Organic Pita Bread
Florentin
Not UPF
White Sourdough Toasting Loaf
Specially Selected, Aldi Specially Selected
Not UPF
Seeded Bread
Morrisons
Not UPF
Sourdough Crumpets
Jason’s
Not UPF
WHOLEMEAL PITTA
Cohens Bakery
Not UPF
Yes — Finest Wholemeal Loaf by Tesco is ultra-processed, so it counts as a UPF (ultra-processed food). This bread is ultra-processed because it contains emulsifiers: mono- and diglycerides of fatty acids and mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids. These are industrially formulated additives used to improve texture, stability, and dough performance. The other listed ingredients, including wholemeal flour, rye flakes, oat bran, yeast, rapeseed oil, spirit vinegar, and ascorbic acid, do not independently make the product ultra-processed under the stated criteria.
Nomi has reviewed similar products that are not ultra-processed, including Sourdough Wholemeal Ciabattin by Jason's. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.