Kellogg's

Kelloggs Fruit & Fibre 700g

Barcode 5059319004051

Scanned 103 times by Nomi users

Yes — Kelloggs Fruit & Fibre 700g is ultra-processed.

Classified as ultra-processed because it contains barley malt flavouring, an industrially processed flavour enhancer, and added sugar as a separate refined ingredient. These additives and processed ingredients place it in the UPF category under NOVA.

Ingredients

No ultra-processed markers

OK

wholewheat(70%)
OK

dried fruit(26%)(raisins, coconut, banana(banana, coconut oil, sugar), apple, hazelnuts)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

barley malt flavouring. vitamins & minerals: niacin
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

vitamin b2(riboflavin)
OK

vitamin b1(thiamin)
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.
OK

vitamin b12. for allergens see ingredients highlighted in bold. may contain other nuts

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

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Other drinks Nomi has checked — these ones aren't ultra-processed.

Common questions about Kelloggs Fruit & Fibre 700g

Is Kelloggs Fruit & Fibre 700g ultra-processed?

Yes — Kelloggs Fruit & Fibre 700g by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains barley malt flavouring, an industrially processed flavour enhancer, and added sugar as a separate refined ingredient. These additives and processed ingredients place it in the UPF category under NOVA.

What are healthier alternatives to Kelloggs Fruit & Fibre 700g?

Nomi has reviewed similar products that are not ultra-processed, including Fruit & Fibre Flakes by freee. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.