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Yes — MULTIGRAIN CEREAL is ultra-processed.
The cereal contains ultra-processed ingredients such as glucose syrup and natural flavouring, which are industrial formulations used as sweeteners and flavour additives. These additives place the product in the ultra-processed category according to NOVA, even though it also contains basic grains, sugar, minerals, and vitamins.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Organic Porridge Oats
Flahavan's
Not UPF
Super smooth porridge imp
Ready break, Weetabix
Not UPF
Cocoa Alpha Bites
BEAR
Not UPF
Shredded Wheat
Nestlé
Not UPF
Simply porridge oats
Lidl
Not UPF
Raisin Wheats
Kellogg's
Not UPF
Scottish Oats
Tesco
Not UPF
Ready brek original
Ready brek
Not UPF
Swiss Style Muesli
Alpen
Not UPF
Weetabix, Crunchy Bran
Weetabix
Not UPF
Yes — MULTIGRAIN CEREAL by Kellogg's Bluey is ultra-processed, so it counts as a UPF (ultra-processed food). The cereal contains ultra-processed ingredients such as glucose syrup and natural flavouring, which are industrial formulations used as sweeteners and flavour additives. These additives place the product in the ultra-processed category according to NOVA, even though it also contains basic grains, sugar, minerals, and vitamins.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.