Kellogg's Bluey

MULTIGRAIN CEREAL

Barcode 5059319036373

Scanned 40 times by Nomi users

Yes — MULTIGRAIN CEREAL is ultra-processed.

The cereal contains ultra-processed ingredients such as glucose syrup and natural flavouring, which are industrial formulations used as sweeteners and flavour additives. These additives place the product in the ultra-processed category according to NOVA, even though it also contains basic grains, sugar, minerals, and vitamins.

Ingredients

2 ultra-processed markers

OK

rice

A basic staple grain consumed worldwide, used in a wide range of dishes.
OK

oat

A whole grain cereal used as a basic, minimally processed ingredient in cereals, baking, and foods.
OK

maize (corn)

A basic staple grain used as a food ingredient; kernels from Zea mays.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

chicory root fibre

Dietary fibre derived from chicory roots (inulin or inulin-like fibre).
OK

caramelised sugar

A sugar that has been heated to develop a caramel flavor and color; essentially a processed form of sugar.
OK

calcium carbonate

A basic inorganic calcium salt used as a nutrition supplement and anticaking agent in foods.
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

ascorbyl palmitate
OK

alpha tocopherol
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

riboflavin

A water-soluble B vitamin (vitamin B2) used as a nutrient and fortification additive.
OK

thiamine

A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.
OK

vitamin b12

A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.

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Common questions about MULTIGRAIN CEREAL

Is MULTIGRAIN CEREAL ultra-processed?

Yes — MULTIGRAIN CEREAL by Kellogg's Bluey is ultra-processed, so it counts as a UPF (ultra-processed food). The cereal contains ultra-processed ingredients such as glucose syrup and natural flavouring, which are industrial formulations used as sweeteners and flavour additives. These additives place the product in the ultra-processed category according to NOVA, even though it also contains basic grains, sugar, minerals, and vitamins.

Which ingredients in MULTIGRAIN CEREAL are ultra-processed?

Nomi flags 2 ingredients in MULTIGRAIN CEREAL as ultra-processed markers: glucose syrup, natural flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.