Yes — Baiocchi nocciola 260g is ultra-processed.
This filled biscuit contains industrial ingredients and additives typical of ultra-processed foods. The presence of added flavouring (“arôme”) and highly processed confectionery fats/oils mixtures in the hazelnut-cocoa filling are markers of ultra-processing under NOVA. Therefore it is classified as an ultra-processed food (UPF).
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Grissini brezel
Lidl
Not UPF
WR AB Cheese & Poppy Seed Twists 125g
Waitrose
Not UPF
Chocolate Gingers
Island Bakery
Not UPF
Shortbread All Butter Fingers
Sainsbury's
Not UPF
Shortbread fingers
Belmont Biscuits
Not UPF
All Butter Scottish Shortbread Fingers
Marks & Spencer
Not UPF
Scottish Shortbread Fingers
Asda
Not UPF
Almond Cantucci
Crosta & Mollica
Not UPF
Oat Shortbread
walkers
Not UPF
Yes — Baiocchi nocciola 260g by Mulino Bianco - Barilla is ultra-processed, so it counts as a UPF (ultra-processed food). This filled biscuit contains industrial ingredients and additives typical of ultra-processed foods. The presence of added flavouring (“arôme”) and highly processed confectionery fats/oils mixtures in the hazelnut-cocoa filling are markers of ultra-processing under NOVA. Therefore it is classified as an ultra-processed food (UPF).
Nomi has reviewed similar products that are not ultra-processed, including Double Chocolate Hazelnut Biscuits by Rhythm 108. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.