Yes — Custard cream is ultra-processed.
The product is classified as ultra-processed because it contains skimmed milk powder (pre-identified UPF ingredient) and other industrial additives such as modified starch and added colouring (beta-carotene), which fall under NOVA group 4 ultra-processed foods.
Other puddings & desserts Nomi has checked — these ones aren't ultra-processed.
Colombian coffee ice cream
Waitrose
Not UPF
Peach Slices
Freshona, Lidl
Not UPF
Rice Pudding
The Dessert Menu
Not UPF
Bramley Apple Crumble
Sainsbury's
Not UPF
Cookie Dough (Special Edition)
Booja-Booja
Not UPF
Pip organic rainbow fruity lollies
pip organic
Not UPF
Valencia Orange Juice Lollies
Marks & Spencer
Not UPF
Crème dessert chocolat
Ferme De La Frémondière
Not UPF
Deeply Chocolate Ice Cream
Booja-Booja
Not UPF
Yes — Custard cream is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains skimmed milk powder (pre-identified UPF ingredient) and other industrial additives such as modified starch and added colouring (beta-carotene), which fall under NOVA group 4 ultra-processed foods.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.