Yes — Custard cream is ultra-processed.
The product is classified as ultra-processed because it contains skimmed milk powder (pre-identified UPF ingredient) and other industrial additives such as modified starch and added colouring (beta-carotene), which fall under NOVA group 4 ultra-processed foods.
Other puddings & desserts Nomi has checked — these ones aren't ultra-processed.
Colombian coffee ice cream
Waitrose
Not UPF
Peach Slices
Freshona, Lidl
Not UPF
Rice Pudding
The Dessert Menu
Not UPF
Cookie Dough (Special Edition)
Booja-Booja
Not UPF
Pip organic rainbow fruity lollies
pip organic
Not UPF
Valencia Orange Juice Lollies
Marks & Spencer
Not UPF
Deeply Chocolate Ice Cream
Booja-Booja
Not UPF
Divine Rice Traditional
Rachel's,Rachel's Organic
Not UPF
Fromage blanc à la creme de marron
Crous
Not UPF
Yes — Custard cream is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains skimmed milk powder (pre-identified UPF ingredient) and other industrial additives such as modified starch and added colouring (beta-carotene), which fall under NOVA group 4 ultra-processed foods.
Nomi flags 2 ingredients in Custard cream as ultra-processed markers: modified starch, beta-carotene. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.