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Yes — Sea Salt & Vinegar Potato Chips is ultra-processed.
The product is UPF because its seasoning contains maltodextrin, natural flavourings, yeast extract, and vinegar powder, which are industrially processed additives and flavour enhancers according to NOVA-style criteria.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Cold Milled Flaxseed
Linwoods
Not UPF
Brown Rice
Tesco
Not UPF
Roasted & Salted Peanuts
Stockwell & Co, Tesco
Not UPF
Long grain rice - Classic
Worldwide Foods,Aldi
Not UPF
Fruit rolls
Bear, Bear Nibbles
Not UPF
Milled Flax Seeds
TESCO
Not UPF
Beluga Lentil
Merchant Gourmet
Not UPF
Wholegrain
Ben's Original
Not UPF
Rawbite The Organic Fruit & Nut Bite Cacao
rawits bite
Not UPF
BIGGA Dried Peas
Batchelors
Not UPF
Yes — Sea Salt & Vinegar Potato Chips by Popchips is ultra-processed, so it counts as a UPF (ultra-processed food). The product is UPF because its seasoning contains maltodextrin, natural flavourings, yeast extract, and vinegar powder, which are industrially processed additives and flavour enhancers according to NOVA-style criteria.
Nomi has reviewed similar products that are not ultra-processed, including Lightly Salted Potato chips by Kettle, Anglesey sea salt crisps by Pipers, Walkers Ready Salted Crisps 6pk by Walkers. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.