Rubies in the Rubble

Tomato ketchup

Barcode 5060310781278

Yes — Tomato ketchup is ultra-processed.

Classified as ultra-processed because it contains the preservative potassium sorbate, which is an industrial additive used to extend shelf life and is characteristic of ultra-processed foods in the NOVA system.

Ingredients

No ultra-processed markers

OK

fruit (242g per 100g: tomatoes, surplus pears/apples)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

spirit vinegar

A clear, distilled vinegar typically made from fermented alcohol (ethanol) and used for pickling, flavoring, and preservation.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

potassium sorbate

A preservative used to inhibit mold, yeast, and bacteria in foods and drinks, typically added in small amounts.
OK

spices

diverse plant extracts used to flavor foods; can refer to a mix of single or blended seasonings.

Swap it for something less processed

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Other sauces, condiments & spreads Nomi has checked — these ones aren't ultra-processed.

Common questions about Tomato ketchup

Is Tomato ketchup ultra-processed?

Yes — Tomato ketchup by Rubies in the Rubble is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains the preservative potassium sorbate, which is an industrial additive used to extend shelf life and is characteristic of ultra-processed foods in the NOVA system.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.