Yes — Crisps is ultra-processed.
The product is classified as ultra-processed (UPF) because the ingredient list includes at least one industrial additive: natural flavouring. Under the NOVA system and the provided rules, extracted or synthesized flavouring agents are considered markers of ultra-processing. Other ingredients such as potatoes, high-oleic sunflower oil, sea salt, rice flour, citric acid, and rosemary extract are not UPF by themselves, but the presence of natural flavouring is sufficient to classify the overall product as UPF.
Other drinks Nomi has checked — these ones aren't ultra-processed.
CHIA SEEDS
THE FOODIE MARKET
Not UPF
Porridge Oat
Everyday essentials,Aldi
Not UPF
Apple & Raisin Oat Bar
Deliciously Ella
Not UPF
Cold Milled Flaxseed
Linwoods
Not UPF
Brown Rice
Tesco
Not UPF
Roasted & Salted Peanuts
Stockwell & Co, Tesco
Not UPF
Long grain rice - Classic
Worldwide Foods,Aldi
Not UPF
Fruit rolls
Bear, Bear Nibbles
Not UPF
Milled Flax Seeds
TESCO
Not UPF
Beluga Lentil
Merchant Gourmet
Not UPF
Yes — Crisps by Two Farmers is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF) because the ingredient list includes at least one industrial additive: natural flavouring. Under the NOVA system and the provided rules, extracted or synthesized flavouring agents are considered markers of ultra-processing. Other ingredients such as potatoes, high-oleic sunflower oil, sea salt, rice flour, citric acid, and rosemary extract are not UPF by themselves, but the presence of natural flavouring is sufficient to classify the overall product as UPF.
Nomi flags 2 ingredients in Crisps as ultra-processed markers: cider vinegar powder, natural flavouring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.