Yes — Sweet Potato Wraps 6 x (252g) is ultra-processed.
The product is classified as ultra-processed because it contains several extracted/industrial ingredients and additives, including cellulose and pea protein (both pre-identified as UPF ingredients), as well as thickeners (xanthan gum, guar gum), inulin, and added acids (citric acid, malic acid, tartaric acid). These go beyond basic culinary ingredients and indicate an industrial formulation, so under NOVA this is a UPF.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Pane Pugliese
Crosta & Mollica
Not UPF
Seeded Sourdough
Bertinet Bakery
Not UPF
Fruit Crunch Crisp
Ryvita
Not UPF
Ciabatta rolls
M&S
Not UPF
5 Plain Bagels
eat well
Not UPF
Hand Finished Oat, Sunflower & Pumpkin Loaf
Coop Irresistible
Not UPF
Hand finished white cob
Marks & Spencer
Not UPF
4 Bake at Home White Rolls
Village Bakery
Not UPF
Piadina Wheat Flatbreads
Crosta & Mollica
Not UPF
Baguettes
Bake at home
Not UPF
Yes — Sweet Potato Wraps 6 x (252g) by BFree is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several extracted/industrial ingredients and additives, including cellulose and pea protein (both pre-identified as UPF ingredients), as well as thickeners (xanthan gum, guar gum), inulin, and added acids (citric acid, malic acid, tartaric acid). These go beyond basic culinary ingredients and indicate an industrial formulation, so under NOVA this is a UPF.
Nomi flags 4 ingredients in Sweet Potato Wraps 6 x (252g) as ultra-processed markers: thickeners (xanthan gum, guar gum), cellulose, pea protein, acids (citric acid, malic acid, tartaric acid). See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.