Nomi
UPF Food Scanner
Know what’s really in your food
Get the free app
Cereal by Weetabix
Weetabix

Cereal

Barcode 7014629226393
Not Ultra-Processed

No — Cereal is not ultra-processed.

The ingredient list contains whole wheat cereal, added vitamin, and added iron. These are minimally processed ingredients and nutrients for fortification, without industrial additives, refined syrups, artificial sweeteners, emulsifiers, or flavorings. Therefore, it is not classified as an ultra-processed food (UPF) under NOVA.

Ingredients

No ultra-processed markers
  • OK
    whole wheat cereal
    A cereal made from whole wheat grains, typically used as a breakfast cereal or ingredient in foods; typically a basic grain-based ingredient.

More in Breakfast Cereals & Bars

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars products Nomi has analysed ingredient by ingredient.

Common questions about Cereal

Is Cereal ultra-processed?

No — Cereal by Weetabix is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list contains whole wheat cereal, added vitamin, and added iron. These are minimally processed ingredients and nutrients for fortification, without industrial additives, refined syrups, artificial sweeteners, emulsifiers, or flavorings. Therefore, it is not classified as an ultra-processed food (UPF) under NOVA.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

BBC As seen on The One Show

Scan it yourself,
right in the aisle

This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.

  • Scan any barcode — or photograph the ingredients label
  • Every ingredient explained in plain English
  • Daily check-ins show how food affects how you feel
  • Save favourites and build a healthier shopping list

Free download · No subscription needed to start scanning

Nomi monthly wellbeing report
Nomi scan result screen

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

Nomi — UPF Scanner Free on iOS & Android
Get the app