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Soft Bakes Blueberry by Belvita,Mondelez
Belvita,Mondelez

Soft Bakes Blueberry

Barcode 7622201766375
Scanned  72  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Soft Bakes Blueberry is ultra-processed.

The product is ultra-processed because it contains several industrial ingredients and additives, including modified starch, glucose-fructose syrup, dextrose, flavouring/flavourings, emulsifier (soya lecithins), and isomaltulose. These go beyond basic culinary ingredients and fit NOVA’s definition of ultra-processed foods.

Ingredients

5 ultra-processed markers
  • OK
    cereals 46.1% [_wheat_ flour 25.6%
  • OK
    wholegrain cereals 17.9% (_oat_ grits 12.9%, wholegrain _wheat_ flour 1%, wholegrain crushed buckwheat 1%, _oat_ flakes 1%, wholegrain _barley_ flour 1%, wholegrain spelt flour (_wheat_) 1%)
  • OK
    rice flour 2.5%
  • OK
    malted _wheat_ flour 0.1%
  • OK
    sugar
    Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
  • OK
    rapeseed oil
    A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
  • UPF
    modified starch
    Starch that has been chemically or physically modified to alter its thickening, texture, or stability properties; commonly used as a thickener or stabilizer in processed foods.
  • OK
    sweetened dried blueberries 5% [blueberries 2.5%
  • UPF
    glucose-fructose syrup
    A commercially produced sweet syrup made by hydrolyzing and blending glucose and fructose sugars; widely used as a sweetener in foods and beverages.
  • UPF
    dextrose
    A simple sugar derived from glucose. Commonly used as a sweetener and source of quick energy in foods.
  • UPF
    flavouring
    A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
  • OK
    acidity regulator (citric acid)]
  • OK
    chicory root fibre
    Dietary fibre derived from chicory roots (inulin or inulin-like fibre).
  • OK
    isomaltulose
  • OK
    glycerol (humectant)
    Glycerol (glycerine) used as a humectant to retain moisture in foods; a simple, mono- and polyalcohol.
  • OK
    currants 1%
  • OK
    calcium carbonate, magnesium carbonate, and elemental iron
    A mineral blend used for fortification, comprising calcium carbonate, magnesium carbonate, and elemental iron.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    emulsifier (_soya_ lecithins)
  • UPF
    flavourings
    Flavourings are additives that are used to enhance or impart flavor to food products. They are considered ultra-processed as they are synthetic or natural substances that are typically extracted, isolated, or synthesized for their flavor properties.
  • OK
    concentrated redcurrant juice 0.3%
  • OK
    sodium carbonate (raising agent)
    Basic leavening agent used to help dough rise; a simple inorganic salt.
  • OK
    gluten
    Protein complex formed from wheat; provides structure and elasticity in doughs; widely used as a food ingredient.
  • OK
    starch
    Powdered carbohydrate obtained from plants (e.g., corn, potato, tapioca); thickening agent and energy source in foods.

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Common questions about Soft Bakes Blueberry

Is Soft Bakes Blueberry ultra-processed?

Yes — Soft Bakes Blueberry by Belvita,Mondelez is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several industrial ingredients and additives, including modified starch, glucose-fructose syrup, dextrose, flavouring/flavourings, emulsifier (soya lecithins), and isomaltulose. These go beyond basic culinary ingredients and fit NOVA’s definition of ultra-processed foods.

Which ingredients in Soft Bakes Blueberry are ultra-processed?

Nomi flags 5 ingredients in Soft Bakes Blueberry as ultra-processed markers: modified starch, glucose-fructose syrup, dextrose, flavouring, flavourings. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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