Smarties

Easter Egg

Barcode 8445290934642

Yes — Easter Egg is ultra-processed.

The product is ultra-processed because it contains several industrial ingredients and additives, including vegetable fats (palm, shea), emulsifier (lecithins), glucose syrup, flavourings, spirulina concentrate, barley malt extract, and glazing agents. These are characteristic of NOVA ultra-processed foods.

Ingredients

6 ultra-processed markers

OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

cocoa butter

A fat extracted from cocoa beans, used in chocolate, cosmetics, and baking as a fat component.
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
OK

cocoa mass

Ground or melted cocoa beans; pure cocoa solids used for chocolate making.
OK

whey powder

Dairy-derived whey protein powder, a processed milk product used for protein enrichment.
OK

butterfat (milk)

Milk fat, the fat portion derived from milk used in dairy products.
UPF

vegetable fats (palm, shea)

A blend of tropical vegetable fats, commonly used for baking and confectionery applications; includes palm oil and shea fat.
UPF

lecithin (emulsifier)

Emulsifier derived from plant or animal sources used to stabilize mixtures in foods.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

wheat flour

Finely ground cereal flour from wheat; a fundamental baking ingredient.
OK

starch

Powdered carbohydrate obtained from plants (e.g., corn, potato, tapioca); thickening agent and energy source in foods.
OK

colours (beetroot red, carotenes, curcumin)
UPF

flavourings

Flavourings are additives that are used to enhance or impart flavor to food products. They are considered ultra-processed as they are synthetic or natural substances that are typically extracted, isolated, or synthesized for their flavor properties.
UPF

spirulina concentrate

Concentrated extract of spirulina algae, used as a source of protein and nutrients in fortified foods or supplements.
OK

glazing agents (carnauba wax, beeswax)
OK

plant and vegetable concentrates (safflower, radish)
UPF

Barley Malt Extract

Barley malt extract is a sweetener made from malted barley grains.

Swap it for something less processed

See all Crisps, Snacks & Nuts →

Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.

Common questions about Easter Egg

Is Easter Egg ultra-processed?

Yes — Easter Egg by Smarties is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several industrial ingredients and additives, including vegetable fats (palm, shea), emulsifier (lecithins), glucose syrup, flavourings, spirulina concentrate, barley malt extract, and glazing agents. These are characteristic of NOVA ultra-processed foods.

Which ingredients in Easter Egg are ultra-processed?

Nomi flags 6 ingredients in Easter Egg as ultra-processed markers: vegetable fats (palm, shea), lecithin (emulsifier), glucose syrup, flavourings, spirulina concentrate, Barley Malt Extract. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.