Yes — Magnum is ultra-processed.
The product is ultra-processed because it contains industrial sweeteners and additives such as glucose-fructose syrup, glucose syrup, emulsifiers (E471, lecithins, E476), stabilisers (guar gum, locust bean gum, carrageenan), flavouring and colour (carotenes). These ingredients are characteristic of ultra-processed foods in the NOVA classification.
Other puddings & desserts Nomi has checked — these ones aren't ultra-processed.
Rice Pudding
Belbake
Not UPF
Clementine Mousse
Bonne Maman
Not UPF
Coconut lolly
Sainsburys
Not UPF
Madagascan vanilla luxury ice cream
Marks & Spencer
Not UPF
4 All Butter Sultana Scones
Waitrose
Not UPF
Chocolate Salted Caramel
Booja Booja
Not UPF
Haagen Dazs Vanilla Ice Cream
Häagen-Dazs
Not UPF
Rice Pudding
Tesco
Not UPF
Cinnamon knots
Waitrose
Not UPF
Valencia Orange Juice Lollies
Tesco
Not UPF
Yes — Magnum by Magnum is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains industrial sweeteners and additives such as glucose-fructose syrup, glucose syrup, emulsifiers (E471, lecithins, E476), stabilisers (guar gum, locust bean gum, carrageenan), flavouring and colour (carotenes). These ingredients are characteristic of ultra-processed foods in the NOVA classification.
Nomi flags 8 ingredients in Magnum as ultra-processed markers: glucose-fructose syrup, glucose syrup, emulsifier e471 (mono- and diglycerides of fatty acids), lecithin, e476 (polyglycerol polyricinoleate), stabilisers: guar gum, locust bean gum, carrageenan, flavouring, color (carotenes). See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.