I Can’t Believe It’s Not Butter!

Original I can't believe it's not Butter!

Barcode 8719200284418

Scanned 16 times by Nomi users

Yes — Original I can't believe it's not Butter! is ultra-processed.

Classified as ultra-processed (UPF) because it contains industrial additives and processed ingredients: emulsifiers (mono- and diglycerides of fatty acids, lecithins) and flavouring, as well as refined palm oil, which is considered a highly processed oil in this context.

Ingredients

1 ultra-processed marker

OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

vegetable oils (rapeseed, palm, sunflower, in varying proportion)
OK

salt

A basic mineral used as a seasoning and preservative; essential for flavor balance.
OK

emulsifiers (mono - and diglycerides of fatty acids, lecithins)
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

citric acid

A natural organic acid used to balance acidity and preserve foods; a common food additive.
OK

vitamins (a and d)

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Common questions about Original I can't believe it's not Butter!

Is Original I can't believe it's not Butter! ultra-processed?

Yes — Original I can't believe it's not Butter! by I Can’t Believe It’s Not Butter! is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed (UPF) because it contains industrial additives and processed ingredients: emulsifiers (mono- and diglycerides of fatty acids, lecithins) and flavouring, as well as refined palm oil, which is considered a highly processed oil in this context.

Which ingredients in Original I can't believe it's not Butter! are ultra-processed?

Nomi flags one ingredient in Original I can't believe it's not Butter! as an ultra-processed marker: flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.