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Yes — Dairy Milk Little Bar is ultra-processed.
The product is classified as ultra-processed (UPF) because it contains several industrial ingredients and additives: vegetable fats (palm, shea), emulsifiers (E442, E476), and flavourings. These are characteristic of NOVA Group 4 ultra-processed foods. Other ingredients like sugar, cocoa butter, cocoa mass, milk, and wheat are not UPF by themselves, but the presence of the listed additives makes the overall product UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Madagascan dark
Asda
Not UPF
Strawberry softies
Haribo
Not UPF
Excellence Noir Intense 70% Cacao
Lindt
Not UPF
Excellence Noir Prodigieux 90% Cacao
Lindt
Not UPF
Organic 70% Dark Chocolate Bar
Green & Black's
Not UPF
Dark chocolate
Green and black
Not UPF
70% chocolate
Lindt & Sprüngli
Not UPF
Excellence 85% Cacao Rich Dark
Lindt
Not UPF
Dark milk chocolate
Tesco
Not UPF
Yes — Dairy Milk Little Bar by Cadbury is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF) because it contains several industrial ingredients and additives: vegetable fats (palm, shea), emulsifiers (E442, E476), and flavourings. These are characteristic of NOVA Group 4 ultra-processed foods. Other ingredients like sugar, cocoa butter, cocoa mass, milk, and wheat are not UPF by themselves, but the presence of the listed additives makes the overall product UPF.
Nomi flags 3 ingredients in Dairy Milk Little Bar as ultra-processed markers: vegetable fats (palm, shea), emulsifiers (e442, e476), flavourings. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Dark milk chocolate by Tesco, single origin milk chocolate by Marks & Spencer, Milk Single Origin Chocolate by Waitrose. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
