M&S Eat Well

Oaty Bloomer

Barcode 00145930

Scanned 16 times by Nomi users

Yes — Oaty Bloomer is ultra-processed.

This product is classified as ultra-processed because it contains palm oil (a highly refined oil) and emulsifier E472e (a mono- and diacetyltartaric acid ester of mono- and diglycerides), which is an industrial emulsifier. These additives place the bread in the UPF category under NOVA.

Ingredients

1 ultra-processed marker

OK

wheat flour

A basic flour derived from wheat, containing gluten; used as a primary baking ingredient.
OK

thiamine

A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

oats (16%)
OK

maize germ
OK

fermented wheatflour (contains gluten)
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
OK

yeast (yeast)
OK

vitamin d yeast

Yeast enhanced with added vitamin D, used as a bread leavener or supplement; not an additive but a food ingredient.
OK

honey

A traditional, natural sweetener produced by honeybees from floral nectar; usually used directly in foods.
OK

soy flour

A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

palm oil

A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

emulsifier: e472e
OK

ascorbic acid (vitamin c) used as flour treatment agent

Ascorbic acid added to flour as a processing agent to improve dough strength and flour performance; commonly used as a bakery additive.

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Common questions about Oaty Bloomer

Is Oaty Bloomer ultra-processed?

Yes — Oaty Bloomer by M&S Eat Well is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed because it contains palm oil (a highly refined oil) and emulsifier E472e (a mono- and diacetyltartaric acid ester of mono- and diglycerides), which is an industrial emulsifier. These additives place the bread in the UPF category under NOVA.

Which ingredients in Oaty Bloomer are ultra-processed?

Nomi flags one ingredient in Oaty Bloomer as an ultra-processed marker: palm oil. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.