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No — Ultimate Crumpets is not ultra-processed.
This product is not ultra-processed under the specified NOVA criteria. Wheat flour, fortified nutrients (calcium carbonate, iron, niacin, and thiamin), sugar, salt, yeast, vitamin D yeast, sodium bicarbonate, and the raising agent E450 are basic ingredients, fortificants, or common leavening agents rather than markers of ultra-processing. Dried fermented wheat flour is a fermented flour ingredient and does not by itself indicate an industrial flavoring or other UPF additive.
No — Ultimate Crumpets by M&S is not ultra-processed, so it is not a UPF (ultra-processed food). This product is not ultra-processed under the specified NOVA criteria. Wheat flour, fortified nutrients (calcium carbonate, iron, niacin, and thiamin), sugar, salt, yeast, vitamin D yeast, sodium bicarbonate, and the raising agent E450 are basic ingredients, fortificants, or common leavening agents rather than markers of ultra-processing. Dried fermented wheat flour is a fermented flour ingredient and does not by itself indicate an industrial flavoring or other UPF additive.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.