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No — White Sourdough Bloomer is not ultra-processed.
The ingredient list is valid and consists of basic ingredients: wheat flour (with vitamin/mineral fortification), water, rice flour, sea salt, rapeseed oil, extra virgin olive oil, soya flour, fermented wheat flour, wheat gluten, and ascorbic acid as a flour treatment agent. These are all either traditional culinary ingredients or simple additives (like ascorbic acid) that do not qualify as ultra-processed additives under the given NOVA-based rules. There are no industrial sweeteners, emulsifiers, flavor enhancers, refined industrial syrups, or artificial/natural flavourings present.
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No — White Sourdough Bloomer by Sainsburys is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid and consists of basic ingredients: wheat flour (with vitamin/mineral fortification), water, rice flour, sea salt, rapeseed oil, extra virgin olive oil, soya flour, fermented wheat flour, wheat gluten, and ascorbic acid as a flour treatment agent. These are all either traditional culinary ingredients or simple additives (like ascorbic acid) that do not qualify as ultra-processed additives under the given NOVA-based rules. There are no industrial sweeteners, emulsifiers, flavor enhancers, refined industrial syrups, or artificial/natural flavourings present.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.