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No — Fruity coleslaw is not ultra-processed.
The ingredient list is valid and consists mainly of basic culinary ingredients and whole foods: vegetables (cabbage, carrots), fruits (apples, cranberries, passion fruit), dairy (whipping cream), oils (rapeseed, sunflower), sugar, vinegar, starch, salt, spices, and citrus fibre. None of the ingredients are ultra-processed additives such as artificial sweeteners, flavour enhancers, industrial syrups (e.g., glucose-fructose syrup), emulsifiers like mono- and diglycerides, or artificial/natural flavourings. Therefore, according to the given NOVA-based criteria, this product is not classified as ultra-processed.
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No — Fruity coleslaw by M&S Food is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid and consists mainly of basic culinary ingredients and whole foods: vegetables (cabbage, carrots), fruits (apples, cranberries, passion fruit), dairy (whipping cream), oils (rapeseed, sunflower), sugar, vinegar, starch, salt, spices, and citrus fibre. None of the ingredients are ultra-processed additives such as artificial sweeteners, flavour enhancers, industrial syrups (e.g., glucose-fructose syrup), emulsifiers like mono- and diglycerides, or artificial/natural flavourings. Therefore, according to the given NOVA-based criteria, this product is not classified as ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.