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Yes — Luxury Hot Cross Buns is ultra-processed.
This product is classified as ultra-processed (UPF). The ingredient list is valid. It contains several industrial ingredients/additives that make it UPF according to NOVA: invert sugar syrup (industrially processed refined sugar syrup), emulsifiers E471, E472e, E470a, dextrin (a processed starch derivative), palm fat, flavouring, and wheat starch used as an additive. Additionally, pre-identified UPF ingredients in this product include e472e and the compound ingredient string 'ground sweet cinnamon (cassia) palm fat flavouring. ground coriander seeds wheat starch (contains gluten)'. These extracted/modified additives and processing aids go beyond basic culinary ingredients, so the product is UPF.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
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Tesco Finest All Butter Croissant 4 Pack
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ALL BUTTER CROISSANTS
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All Butter Croissants
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All butter croissants
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Waitrose
Not UPF
Yes — Luxury Hot Cross Buns by Marks & Spencer is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed (UPF). The ingredient list is valid. It contains several industrial ingredients/additives that make it UPF according to NOVA: invert sugar syrup (industrially processed refined sugar syrup), emulsifiers E471, E472e, E470a, dextrin (a processed starch derivative), palm fat, flavouring, and wheat starch used as an additive. Additionally, pre-identified UPF ingredients in this product include e472e and the compound ingredient string 'ground sweet cinnamon (cassia) palm fat flavouring. ground coriander seeds wheat starch (contains gluten)'. These extracted/modified additives and processing aids go beyond basic culinary ingredients, so the product is UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.