Yes — Luxury Hot Cross Buns is ultra-processed.
This product is classified as ultra-processed (UPF). The ingredient list is valid. It contains several industrial ingredients/additives that make it UPF according to NOVA: invert sugar syrup (industrially processed refined sugar syrup), emulsifiers E471, E472e, E470a, dextrin (a processed starch derivative), palm fat, flavouring, and wheat starch used as an additive. Additionally, pre-identified UPF ingredients in this product include e472e and the compound ingredient string 'ground sweet cinnamon (cassia) palm fat flavouring. ground coriander seeds wheat starch (contains gluten)'. These extracted/modified additives and processing aids go beyond basic culinary ingredients, so the product is UPF.
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Yes — Luxury Hot Cross Buns by Marks & Spencer is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed (UPF). The ingredient list is valid. It contains several industrial ingredients/additives that make it UPF according to NOVA: invert sugar syrup (industrially processed refined sugar syrup), emulsifiers E471, E472e, E470a, dextrin (a processed starch derivative), palm fat, flavouring, and wheat starch used as an additive. Additionally, pre-identified UPF ingredients in this product include e472e and the compound ingredient string 'ground sweet cinnamon (cassia) palm fat flavouring. ground coriander seeds wheat starch (contains gluten)'. These extracted/modified additives and processing aids go beyond basic culinary ingredients, so the product is UPF.
Nomi flags 2 ingredients in Luxury Hot Cross Buns as ultra-processed markers: e472e (esterified mono- and diglycerides of fatty acids), ground sweet cinnamon cassia palm fat flavouring, ground coriander seeds, wheat starch (contains gluten). See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.