Yes — Superseed soft suite farmhouse is ultra-processed.
This bread is ultra-processed because it contains malted wheat flakes and palm oil, which are industrially processed ingredients used to modify texture, flavor, and shelf-life. These push the product into the ultra-processed (NOVA 4) category, even though many other components like flour, seeds, and yeast are minimally processed.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Sourdough Brioche Buns
Marks & Spencer
Not UPF
Protein Sourdough Toasting Loaf
Aldi - Specially Selected
Not UPF
Organic Pita Bread
Florentin
Not UPF
White Sourdough Toasting Loaf
Specially Selected, Aldi Specially Selected
Not UPF
Seeded Bread
Morrisons
Not UPF
Sourdough Crumpets
Jason’s
Not UPF
WHOLEMEAL PITTA
Cohens Bakery
Not UPF
Seeded Wheat Bread
M&S
Not UPF
White Ciabattin
Jason's Sourdough
Not UPF
Yes — Superseed soft suite farmhouse by Sainsbury's Taste the difference is ultra-processed, so it counts as a UPF (ultra-processed food). This bread is ultra-processed because it contains malted wheat flakes and palm oil, which are industrially processed ingredients used to modify texture, flavor, and shelf-life. These push the product into the ultra-processed (NOVA 4) category, even though many other components like flour, seeds, and yeast are minimally processed.
Nomi flags 2 ingredients in Superseed soft suite farmhouse as ultra-processed markers: malted wheat flakes, palm oil. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS by JASONS SOURDOUGH, seven seeds and grains sourdough by Bertinet Bakery, Hand Finished Oat, Sunflower & Pumpkin Loaf by Coop Irresistible. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.