By sainsbury's

Smoked mackerel pate

Barcode 00420396

Scanned 11 times by Nomi users

No — Smoked mackerel pate is not ultra-processed.

All ingredients are basic foods or minimally processed (smoked fish, dairy products, lemon juice, starch, herbs, spices). No industrial additives, artificial sweeteners, flavor enhancers, refined industrial syrups, or emulsifiers are present, so it is not classified as ultra-processed under NOVA.

Ingredients

No ultra-processed markers

OK

smoked mackerel (55%) (mackerel (scomber scombrus (fish), salt))
OK

full fat soft cheese (cows' milk)
OK

crème fraîche (cows' milk)
OK

lemon juice

The clear, acidic juice extracted from lemons, used for brightness and acidity in foods and drinks.
OK

maize starch

Fine white powder obtained from corn; used as a thickener in sauces and soups.
OK

parsley

A fresh green herb used to flavor and garnish dishes; commonly added chopped leaves.
OK

cracked black pepper

Coarsely ground peppercorns used as a spice to season dishes.

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Common questions about Smoked mackerel pate

Is Smoked mackerel pate ultra-processed?

No — Smoked mackerel pate by By sainsbury's is not ultra-processed, so it is not a UPF (ultra-processed food). All ingredients are basic foods or minimally processed (smoked fish, dairy products, lemon juice, starch, herbs, spices). No industrial additives, artificial sweeteners, flavor enhancers, refined industrial syrups, or emulsifiers are present, so it is not classified as ultra-processed under NOVA.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.