Yes — Taste the Difference Pain de Campagne is ultra-processed.
Classified as ultra-processed because the ingredient list contains barley malt extract, which is an industrially processed extract used as a flavor enhancer and considered UPF under the given rules, even though the rest of the ingredients are minimally processed.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Olive & Rosemary Sourdough
Asda
Not UPF
Bagel Thins
Village Bakery
Not UPF
Tesco halkidiki & kalamata Olive batard
Tesco
Not UPF
Bagel thins
Rowan Hill Bakery
Not UPF
Vogel's Glorious Original Mixed Grain
Not UPF
2 half ciabata
Marks & Spencer
Not UPF
Biona rye bread
Biona
Not UPF
Whole Grain Rye Bread
Schneider Brot
Not UPF
Seeded Sourdough Half Bloomer
Sainsbury's
Not UPF
Seeded
Hovis
Not UPF
Yes — Taste the Difference Pain de Campagne by Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list contains barley malt extract, which is an industrially processed extract used as a flavor enhancer and considered UPF under the given rules, even though the rest of the ingredients are minimally processed.
Nomi flags one ingredient in Taste the Difference Pain de Campagne as an ultra-processed marker: Barley Malt Extract. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including White Sourdough by Tesco Finest, Crafted Signature Sourdough Bread by Marks & Spencer, White Sourdough Bloomer by Coop. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.