Yes — Taste The Difference Multiseed Half Bloomer is ultra-processed.
The product is classified as ultra-processed because it contains invert sugar syrup, which is an industrially processed sweetener and explicitly categorized as a UPF ingredient in the NOVA framework used here.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breads & wraps Nomi has checked — these ones aren't ultra-processed.
Olive & Rosemary Sourdough
Asda
Not UPF
Bagel Thins
Village Bakery
Not UPF
Tesco halkidiki & kalamata Olive batard
Tesco
Not UPF
Bagel thins
Rowan Hill Bakery
Not UPF
Vogel's Glorious Original Mixed Grain
Not UPF
2 half ciabata
Marks & Spencer
Not UPF
Biona rye bread
Biona
Not UPF
Whole Grain Rye Bread
Schneider Brot
Not UPF
Seeded Sourdough Half Bloomer
Sainsbury's
Not UPF
Seeded
Hovis
Not UPF
Yes — Taste The Difference Multiseed Half Bloomer by Sainsbury Taste the Difference is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains invert sugar syrup, which is an industrially processed sweetener and explicitly categorized as a UPF ingredient in the NOVA framework used here.
Nomi flags one ingredient in Taste The Difference Multiseed Half Bloomer as an ultra-processed marker: invert sugar syrup. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including SLICED WHITE SOURDOUGH BREAD WITH GRAINS & SEEDS by JASONS SOURDOUGH, seven seeds and grains sourdough by Bertinet Bakery, Hand Finished Oat, Sunflower & Pumpkin Loaf by Coop Irresistible. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.