Yes — Wholegrain Rye Bread is ultra-processed.
The bread contains invert sugar syrup, an industrially processed sweetener considered an ultra-processed ingredient under NOVA. The presence of this ingredient makes the overall product ultra-processed, even though the rest of the components (wholemeal rye, water, sourdough, wholegrain rye flour, salt, rye flakes, yeast) are minimally processed or traditional bread ingredients.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Piadina
Crosta & Mollica
Not UPF
seven seeds and grains sourdough
Bertinet Bakery
Not UPF
White Sourdough Bread
Waitrose
Not UPF
Aldi Slightly Salted Rice Cake
Aldi
Not UPF
Lightly Salted Corn Cakes
Rivercote
Not UPF
4 Panini Rolls
Inspired Cuisine
Not UPF
Wheat & Rye Sourdough Bread
Waitrose
Not UPF
Jason's sourdough grains and seeds
Jason’s
Not UPF
High-Protein Sliced Bread
MOLINO EL DÍO
Not UPF
Ciabatta rolls
Waitrose
Not UPF
Yes — Wholegrain Rye Bread by Rowan Hill Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). The bread contains invert sugar syrup, an industrially processed sweetener considered an ultra-processed ingredient under NOVA. The presence of this ingredient makes the overall product ultra-processed, even though the rest of the components (wholemeal rye, water, sourdough, wholegrain rye flour, salt, rye flakes, yeast) are minimally processed or traditional bread ingredients.
Nomi flags one ingredient in Wholegrain Rye Bread as an ultra-processed marker: invert sugar syrup. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Biona rye bread by Biona. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.