Rowan Hill Bakery

Sliced Fruit Loaf

Barcode 20389970

Scanned 17 times by Nomi users

Yes — Sliced Fruit Loaf is ultra-processed.

The product is UPF because it contains several ultra-processed ingredients and additives, including palm oil and palm fat (highly refined oils), invert sugar syrup (industrially processed sugar syrup), and multiple emulsifiers (mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids, sodium stearoyl-2-lactylate, mono- and diglycerides of fatty acids). These are industrial formulations used to modify texture, shelf life, and palatability, which classifies the product as ultra-processed under NOVA.

Ingredients

3 ultra-processed markers

OK

_wheat_ flour (wheat flour, calcium carbonate)
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

thiamine

A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
OK

27% mixed dried fruits (sultanas, raisins)
OK

currants

Small dried berries of certain grape varieties or cultivatedRaspberries? Currants are small dried fruit, commonly red or black, used in baking and cooking.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

2% mixed peel (orange peel, lemon peel)
OK

_wheat gluten_
UPF

invert sugar syrup

A refined sugar syrup produced by hydrolyzing sucrose into glucose and fructose; a processed sweetener often used in foods.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

palm oil

A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
UPF

mono- and diacetyl tartaric acid esters of mono- and diglycerides (datem)

A fat-based emulsifier (DATEM) used to improve texture and emulsification in bakery and processed foods.
OK

sodium stearoyl-2-lactylate
OK

mono - and diglycerides of fatty acids; palm fat
OK

soy flour

A basic single-ingredient flour made from soybeans, used as a gluten-free flour option with high protein content.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

wheat flour

Ground wheat used as a basic baking ingredient; simple, minimally processed cereal product.
OK

ascorbic acid (vitamin c) used as flour treatment agent

Ascorbic acid added to flour as a processing agent to improve dough strength and flour performance; commonly used as a bakery additive.

Swap it for something less processed

See all Breads & Wraps →

Other breads & wraps Nomi has checked — these ones aren't ultra-processed.

Common questions about Sliced Fruit Loaf

Is Sliced Fruit Loaf ultra-processed?

Yes — Sliced Fruit Loaf by Rowan Hill Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). The product is UPF because it contains several ultra-processed ingredients and additives, including palm oil and palm fat (highly refined oils), invert sugar syrup (industrially processed sugar syrup), and multiple emulsifiers (mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids, sodium stearoyl-2-lactylate, mono- and diglycerides of fatty acids). These are industrial formulations used to modify texture, shelf life, and palatability, which classifies the product as ultra-processed under NOVA.

Which ingredients in Sliced Fruit Loaf are ultra-processed?

Nomi flags 3 ingredients in Sliced Fruit Loaf as ultra-processed markers: invert sugar syrup, palm oil, mono- and diacetyl tartaric acid esters of mono- and diglycerides (datem). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.