Hovis

Seeded

Barcode 5010003063457

Scanned 138 times by Nomi users

No — Seeded is not ultra-processed.

Ingredient list contains mostly basic ingredients (wheat flour with added vitamins/minerals, starter dough, seeds, salt, water, yeast, fermented wheat flour, wheat protein, soya flour, ascorbic acid). No industrial sweeteners, flavourings, emulsifiers, or ultra-processed additives are present. Fortified flour and vitamin C are not considered UPF according to the given rules.

Ingredients

No ultra-processed markers

OK

_wheat_ flour (with added calcium, iron, vitamin b3, vitamin b₁)
OK

starter dough (30%) (contains: _wheat_ flour (with added calcium, iron, vitamin b3, vitamin b₁), water, yeast)
OK

sea salt

A basic mineral-rich salt derived from evaporated seawater, used as a seasoning and preservative.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

seed mix (15%) (contains: sunflower seeds, pumpkin seeds, toasted sunflower seeds, toasted brown linseed, millet seeds, poppy seeds)
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

fermented wheat flour

Wheat flour that has undergone fermentation, typically with yeast or lactic acid bacteria, used to help leaven or alter flavor in baked products.
OK

_wheat_ protein
OK

caramelised sugar

A sugar that has been heated to develop a caramel flavor and color; essentially a processed form of sugar.
OK

soy flour

Finely ground soybeans used as a gluten-free flour substitute in baking and sauces.
OK

ascorbic acid flour treatment agent (vitamin c)

A flour treatment additive (ascorbic acid) used to improve dough strength and loaf volume; also a source of vitamin C.

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Common questions about Seeded

Is Seeded ultra-processed?

No — Seeded by Hovis is not ultra-processed, so it is not a UPF (ultra-processed food). Ingredient list contains mostly basic ingredients (wheat flour with added vitamins/minerals, starter dough, seeds, salt, water, yeast, fermented wheat flour, wheat protein, soya flour, ascorbic acid). No industrial sweeteners, flavourings, emulsifiers, or ultra-processed additives are present. Fortified flour and vitamin C are not considered UPF according to the given rules.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.